Dare Iced Coffee partners
Dare Iced Coffee has announced a three-year partnership with Australian suicide prevention charity R U OK? to encourage Dare drinkers to provide support to mates and loved ones who may be doing it tough.
R U OK? aims to start life-changing conversations and create a more connected world. Dare has always been known for saying a ‘Dare Fix’ll Fix It’. But the truth is, a Dare fix can’t fix many of life’s challenges. But, thankfully, a conversation could.
Dare is a leading iced coffee brand in Australia, and with a brand purpose centred on mental clarity, Dare has an opportunity to truly demonstrate a genuine commitment to our purpose by raising awareness of the mental health of our consumers and their mates.
You don’t need to be an expert to reach out, just a good mate and a great listener and use the four steps:
- Ask R U OK?
- Encourage Action
- Check in